The first Latina elected to the Senate will face a barrage of negative ads on Spanish-language TV and radio in Nevada as an outside group prepares to spend nearly $2 million to back her Republican challenger.
In spending plans first shared with NBC News, the conservative super PAC Club for Growth Action said it will paint Democratic Sen. Catherine Cortez Masto as soft on crime while boosting Republican Adam Laxalt in what has become one of the tightest Senate races in the country.When reached for comment, Cortez Masto’s campaign highlighted an endorsement from the Nevada Police Union and provided a statement from the senator.
The advertising campaign cuts into the Spanish-language ad spending advantage Cortez Masto has held for months. Since the state's June 14 primary, Cortez Masto and outside Democratic groups led by the Somos PAC Club for Growth Action expects to spend $10 million in Nevada in the general election — including the Spanish-language ads — more than it has spent in any other battleground state, a spokesman said.
Club for Growth Action said the spending is the "single largest investment in Hispanic media in the race by any Republican group." “Nevada has the most important Senate race in the country,” David McIntosh, Club for Growth Action’s president, said in a statement. “While Democrats have long taken the Hispanic vote for granted, it’s important to reach this audience and let them know where the candidates stand on the issues that matter like crime, inflation, and the economy.”
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