In 2017, when Cassandra Harrington interviewed for a job at Destination Marketing Corporation for Otsego County, which promotes tourism to Cooperstown, New York, she was asked about her experience overseeing and marketing nationwide events. Even though it was three years away at the time, the village was already preparing for when Derek Jeter would surely become a first-ballot Hall of Famer just as soon as he was eligible.
“That was expected, pre-COVID, to be the biggest induction, a humongous induction,” Burke said. “They were expecting a lot of people.”
“We thought that was going to be the moment that really gave Cooperstown the shot in the arm that it needed to get through the next couple of years, when classes might be slim,” Harrington said. In December, the Contemporary Era Committee, which doesn’t generate nearly as much attention, elected Fred McGriff, who played for six organizations, most of them nowhere near Cooperstown. But a ceremony that lacks a headliner — or simply wider appeal — is bad for business.
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