Commentary: 'Ali is our hero.' Uninterrupted festival highlights athletes telling their stories

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Commentary: 'Ali is our hero.' Uninterrupted festival highlights athletes telling their stories
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Springhill Co., co-founded by LeBron James, hosts a film festival that aims to build on Muhammad Ali's innovative effort to tell his own story.

, the trailblazing NBA champion and basketball hall of famer. Content Cartel, the L.A.-based company owned by Kevin Garnett, another NBA all-timer, is among the film studios that produced the series.

Embiid said of his company’s ambitions, “We want to find unique things that can captivate people’s minds, and so they can learn from it, and they can get inspired.”,” a documentary opening in U.S. theaters this weekend, with James and Carter among its executive producers. “To be honest with you guys, the last, I would say 25 years, producers have been trying to tell this story in Canada, but it just could never get greenlit,” Vinay Virmani, one of the “Black Ice” producers, said while moderating a panel discussion. “Networks, studios, they just kept calling it, ‘Oh, you know, nobody cares about Black hockey history.’”

Fred Perpall, the first Black USGA president, says the key to improving golf’s diversity is unlocking access to play at all levels. “As I became an older athlete, a girl stopped getting these contracts; they were like going to the younger athletes,” Jones said. “But what kept me in the game was my storytelling ability on social media, and getting those Instagram ads.”

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