EXCLUSIVE: Comcast’s Spectacor division is pulling the plug on video game-centric network G4 TV, whose early incarnation in the 2000s remains a cultural touchstone for many millennials, just …
Along with putting content on YouTube and social media, G4 has a multi-year agreement with Twitch and pay-TV distribution deals with Verizon FiOS, Cox, Xfinity TV and Philo.
Several media and tech ventures centered on the gamer community have hit turbulence recently, with Facebook shutting down its gaming app and Google winding down gaming service Stadia. VENN, a start-up billed as the “MTV ofG4’s initial run began in 2002 under co-owners NBCUniversal and Dish Network. The network was created by former Disney TV exec Charles Hirschhorn, who saw it as a successor to MTV in its potential to tap into youth culture.
After it went dark in 2014, G4’s place on the dial was taken over by the Esquire Network, which would prove to be a short-lived branding exercise. Amid a groundswell of enthusiasm on social media, new owner Comcast Spectacor revealed plans at Comic-Con’s virtual 2020 edition for the network’s return.
Spectacor’s main business focus is on sports and live events, with the division owning the NHL’s Philadelphia Flyers as well as their home arena, the Wells Fargo Center, along with numerous other assets. The results of G4 were never particularly material to Spectacor, but the division has avidly pursed esports, making the G4 revival a logical thing to attempt.As you know, G4 was re-introduced last year to tap into the popularity ofto be entertained, be inspired, and connect with gaming content.
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