Paul Sullivan writes: 'The rush for the title of best Super Bowl commercial already has begun, and early signs point to a banner year for banality, middle-aged TV celebrities and, of course, animals doing wacky things.'
That’s a shame considering the matchup between the Kansas City Chiefs and the Philadelphia Eagles is about as good as it gets, football-wise. It’s the proverbial game that needs no hype.But that’s irrelevant to many of the 200 million or so people expected to tune in Feb. 12, so the hyping of the commercials has become more important than who wins the game.
The tagline, dramatically displayed after a woman athlete hurls a sledgehammer into a video screen of Big Brother, read: “On Jan. 24, Apple Computer will introduce Macintosh, and you’ll see why 1984 won’t be like ‘1984.’ ” Thirty-nine years later, we’re actually living in a world that somewhat resembles “1984,” with a Chinese spy balloon flying over Montana and a megalomaniac controlling who is allowed to have their thoughts displayed on Twitter. An updated Apple Super Bowl commercial with someone tossing a hammer at a big screen featuring Elon Musk might be warranted.
At this point, celebrities who refrain from doing Super Bowl ads are in the minority. No one ever has enough money.Some of us are old enough to remember the good old days of Super Bowl IV, when the Chiefs played the Minnesota Vikings in 1970 and you didn’t see the commercials until they were shown during the actual game. Imagine that.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Eagles Fans Get Two-Hour School Delay Day After Super Bowl LVIISome Eagles fans won't have to worry about waking up early the day after the Super Bowl ... 'cause one school district already called for a 2-hour delay.
Leer más »
Beer will cost more at this year's Super Bowl party | CNN BusinessSuper Bowl LVII is right around the corner and there's a lot to celebrate this year, other than the game itself and Rihanna headlining the halftime show.
Leer más »
NFL will offer free CPR training during Super Bowl weekThe NFL and American Heart Association will provide free CPR education in Arizona throughout Super Bowl week as part of the NFL Experience at the Phoenix Convention Center.
Leer más »
Phoenix expects $600 million windfall from Eagles-Chiefs Super Bowl$600 million is still not as much as Super BowlXLIX in 2015 in Phoenix.
Leer más »
4th down coaching decisions could prove key in Super BowlIf the Super Bowl comes down to a key fourth-down decision, that might bode well for the Philadelphia Eagles. eagles chiefs kprc2 click2houston sports
Leer más »
A Look at How Much Super Bowl Commercials Cost in 2023, and Through the YearsSuper Bowl commercials are a national phenomenon. Here’s why they are so significant and how they evolved through the years.
Leer más »