Denver lost the tug-of-war over the Outdoor Retailer trade show, which is moving back to Salt Lake City this year after a five-year run in the Mile High City.
Denver lost the the tug-of-war over the Outdoor Retailer trade show, which moved back to Salt Lake City this year after a five-year run in the Mile High City., removing events that generated $40 million to $60 million a year in economic activity prior to the pandemic. But Denver isn’t going to go sulk on the couch, binge-watch Warren Miller videos and whine about what could have been.
Albert said the whole trade show model is shifting. Gear and clothing makers and retailers don’t just want to make business-to-business connections but also want to reach out directly to consumers. They want to see conversations held across more sectors and industries, involving topics like healthcare, technology, nonprofits and the environment.
“We aren’t going in with a presumed yes on feasibility. We have to be confident going into this from a resource and education perspective that there is enough support there to do this,” said John Dorn, a senior executive at Outside. “The feasibility study is a very real thing. We are not going to do this on a wing and a prayer.”
“We feel like this festival would be a really great opportunity to bring those players back to the table. We are very much in the beginning stages,” Albert said.
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