Four generations and 100 years later, White Dove is still competing with the major mattress brands.
The White Dove factory that was on East 131st Street in Cleveland. The company has since moved to a new location in Newburgh Heights.NEWBURGH HEIGHTS, Ohio — In 1922, a father and son working at a factory making Sealy mattresses thought they could do better and started their own company.
White Dove started when mattresses were made of horsehair and fiber, and the city was full of family-owned furniture stores. Most of the company’s business was done within 30 to 40 miles of its factory. In the 1950s, the company started using latex, which they called foam rubber at the time, to build a mattress durable enough that it didn’t need to be turned, Goodman said. While other companies may disagree, White Dove believes it was the first to do so.“When I was a kid, they had TV ads with a big crane, showing how hard it was to flip a mattress,” Goodman said.
White Dove’s mattresses are still made mostly by hand with no major components imported from overseas, Goodman said. Workers use sewing machines to make the outer layers and other parts of the mattress before a builder assembles the layers of foam and inner springs into one piece.
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