As a journalist, Bernard Shaw was an iconic pioneer who hated to be called “iconic,' writes Clarence Page.
Bernard Shaw, co-host of"Inside Politics," prepares for his live daily show in the CNN studios in Washington on Feb. 9, 2001.Yet, as far as I was concerned, the label fit. He turned his name, along with that of his employer CNN, into strong brands before branding in today’s marketing jargon was cool outside of a cattle ranch.I search for apt descriptions now because the award-winning retired CNN anchor and Chicago native is no longer with us.
As Baghdad came under attack from U.S. forces in January 1991 during Operation Desert Storm, Shaw’s calm steady voice describing the rockets’ red glare outside their hotel window would be favorably compared to Edward R. Murrow and Walter Cronkite, two of Shaw’s broadcast role models. Although many, particularly Democrats, were upset by the bluntness, it probably was Dukakis’ robotic response, heavy on logic, light on feelings, that cost him more votes while Shaw’s credibility remained largely intact.
But Bernie, a notably private man in a profession with no shortage of grandstanders, still had the capacity to surprise his fellow journalists.
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