Citi begins new coverage of Apple at a Street-high price of $240

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Citi begins new coverage of Apple at a Street-high price of $240
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Analyst Atif Malik rated Apple a buy and his price target implies 27% upside compared with Thursday's close.

Citigroup's Atif Malik initiated research coverage of Apple late Thursday with a buy recommendation and a $240 price target, the highest on Wall Street among more than 30 analysts who cover the iPhone maker, according to FactSet. Apple rose another 0.2% postmarket Thursday after closing at a record $189.59 and approaching a $3 trillion market capitalization.

mountain Apple shares over the past six months. Malik's price target implies further appreciation of another 27% on top of the 46% advance the stock has already scored in the first half of 2023. "Apple is navigating the macro slowdown and inflationary pressure on consumer spending by consistently gaining share from Android phones," Malik wrote in a report, noting that iPhones account for 70% of Apple's total product sales with the highest profit margins among all its products.

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