Retailers and mom-and-pop operations raised their prices on trees — but people are still buying them.
Larry Gurnee carries a $55 Christmas tree he selected with his wife, , Libby Gurnee, background, at a Rotary Club tree sale, Wednesday, Dec. 14, 2022, in South Portland, Maine. Inflation has Americans cutting back on spending in some areas this holiday season but Christmas trees is not one of them, according to the National Christmas Tree Association. , Americans aren’t scrimping on a centerpiece of many celebrations this holiday season: the Christmas tree.
Some Christmas tree growers fretted over external factors — high fuel, fertilizer and labor costs — only to rediscover that holiday greenery is largely inflation-proof, even as Americans cut back on retail spending last month. A survey of 55 of the nation’s largest Christmas tree wholesalers indicated virtually all of them intended to raise prices, with most wholesale cost increases in the 5% to 15% range — but with some increases reaching 21% or more, according to the Real Christmas Tree Board in Howell, Michigan, which conducts marketing and research for the industry.
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