China's Oppo to shut down chip design unit as smartphone sales slump

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China's Oppo to shut down chip design unit as smartphone sales slump
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Chinese smartphone maker Oppo said it will shut down its chip design unit, citing uncertainties in the global economy and the smartphone industry.

The company, one of China's best-selling domestic smartphone brands, said it will cease operations of its Zeku unit, which it set up in 2019. Its products include thechip, which is a neural processing unit that improves images for video and photography taken on smartphones.

China's smartphone market, the world's biggest, is struggling to recover from one of its worst ever slumps as cost-conscious consumers continue to shy away from big-ticket purchases even after the country's lifting of zero-COVID curbs.

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