Demand for James Cameron's mega-sequel appears massive in China, but raging COVID outbreaks could check its potential.
Last week, China announced abrupt changes to its national health response, lifting nearly all of the strict “COVID zero” restrictions that had been in place since the early days of the pandemic. Most testing requirements were eliminated and the proof-of-health QR code that had been mandatory to enter most public spaces was scrapped.
On the face of it, China’s sudden freedoms of social movement would seem a boon to theatrical moviegoing. Approximately 75 percent of Chinese cinemas are in operation this weekend, compared to less than 50 percent as recently as two weeks ago, according to Artisan Gateway’s estimates. But a surge in COVID-19 infection rates has swiftly followed the relaxation, causing widespread worry and a pattern of voluntary self-isolation among the Chinese public.
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