Chocolate and wellness may not be two words traditionally used together, but that is changing fast.
Some brands hopped onto this trend early. For example, in 2017 Moon Juice launched its Cosmic Cocoa, $30, an adaptogenic hot chocolate powder that supports libido, mood and skin. Search data from Spate shows that chocolate searched alongside collagen peptides is significant with nearly 25 percent year-over-year growth.For Alice founders Lindsay Goodstein and Charlotte Cruze, chocolate was the ideal vehicle to provide consumers with functional mushrooms that also happened to be delicious.
While chocolate-based supplements address consumer demand for more enjoyable wellness routines, the ingredient also poses several additional benefits that brands like The Coconut Cult are harnessing. Reports from Mintel show that by using alternative formats, brands will be more successful, especially with younger consumers, by offering more enjoyable experiences — think functional food or indulgent formats.
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