Charles Entenmann, who helped to turn his family's bakery into a baked goods behemoth, died February 24 due to heart complications, according to his son. He was 92.
The name Entenmann is instantly recognizable to grocery shoppers around the country for its signature white and blue boxes filled with sugary confections such as cakes, muffins, cookies and donuts. Entenmann died February 24 due to heart complications, according to his son, Charles William Entenmann."He was an extremely generous man," he told Long Island newspaper Newsday, adding that his father was"intelligent" and had a"fantastic sense of humor.
Charles grew up working there and took over the business with his two brothers in 1951, turning it into a household staple by shifting away from home delivery and supplying baked goods directly to grocery stores in the 1970s, according to Entenmann's website.Read MoreThe Entenmann brothers introduced the brand's see-through packaging, better to entice shoppers to sample the sweets. Under their purview, the company expanded its plant in Long Island before its 2014 closure.
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