Celebrities Use AI to Take Control of Their Own Images

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Celebrities Use AI to Take Control of Their Own Images
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Celebrities can’t fight the creation of digital replicas of their famous faces. So they are joining them.

This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.Using AI-generated duplicates, brands also benefit, using stars in ways they never could before

Model Eva Herzigova’s digital likeness, above, can walk the virtual runway and appear in content created for the model’s brand partners.

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