Co-founder Seema Bansal Chadha dishes on designing arrangements for the Kardashians — plus, the secret behind her brand’s long-lasting blooms.
Other Venus et Fleur fans include Justin Bieber — who got a custom design with his Drew House brand’s logo — and Paris Hilton, whoThe Hadids have gifted one another Venus et Fleur arrangements on multiple occasions.The secret to their staying power? Bansal Chadha tells us the Eternity Roses “start like any other flower,” but once picked, they’re preserved using a “non-toxic bleach solution,” “non-allergenic wax” and “natural oils,” allowing them to last more than a year with proper care.
“Once the dehydration process is complete, we soak the flowers in dye to give them their bright and vibrant colors that we love,” she adds. “The flowers keep their soft texture, shape and even their beautiful scent!” It’s certainly been a recipe for success. Venus et Fleur’s sweet-smelling blooms have been part of both headline-making moments — like when Offset
that spelled out “Take me back Cardi” amid the couple’s temporary split in 2018 — and major red carpet events.
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