Canva announced a range of AI features under the ‘Magic’ name, including Magic Design, Magic Presentation, which can create slideshow style presentations from a prompt, and Magic Write, a copywriting tool.
Not long after CEO Melanie Perkins launched Canva, investors told her she was missing a total addressable market from the design software startup’s pitch decks. She refused to give one.
“I was like, everyone is going to be eventually creating some form of visual content, and they will be using Canva,” Perkins toldTen years later, not everyone in the world is using Canva – but she can count on a fast-growing chunk. More than 125 million people now use Canva’s design software tools each month, up 35 million in the past six months.
At a Thursday event in Sydney that Canva expected to livestream to a million remote viewers, the company announced a range of AI features under the ‘Magic’ name, including Magic Design, which allows people to create personalized design templates from an image or style, Magic Presentation, which can create slideshow style presentations from a prompt, and Magic Write, a copywriting tool.
Founded by Perkins, husband Cliff Obrecht and Cameron Adams in 2012, Canva gradually grew from overlooked Australian upstart to a global phenom, with Perkins appearing on the cover of
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