Aldo Bensadoun has early memories of not wanting to enter the footwear business.
The Taylah boot from the ALDO Holiday Collection.The Canadian company’s overall success, Bensadoun says, has hinged on its ambition to be an entirely direct-to-consumer operation.Article content
“So that’s we did at the time. That was our business model. And, even today, it’s exactly the same thing. We design our own shoes, we manufacture them and we sell them directly to the consumer. So, I’m very proud of what happened.”“Over 50 years, every brand goes through ups and downs. And, you have to be resilient,” Bensadoun says. “You have to be strong to stay alive. And, basically, to stick to your goals and to your purpose.
“The other difficult one was to grow and to open in the United States. Here we are, a small company, and who are we to try to compete against those giants in the United States? And we decided to go ahead, and it was a big success. Today, the USA is the biggest market that we have in the company.”Article contentafter filing for bankruptcy protection in May 2020, citing the impacts of the global pandemic.
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