Tech giants including Meta and Google have been blamed in the past for disrupting and dominating the advertising industry, eclipsing smaller, traditional players.
Ottawa has said the law creates a level playing field between online advertising giants and the shrinking news industry.Canada's Senate on Thursday passed a bill that will require Google and Meta to pay media outlets for news content that they share or otherwise repurpose on their platforms.
Ottawa has said the law creates a level playing field between online advertising giants and the shrinking news industry. And Canadian Heritage Minister Pablo Rodriguez has promised to push back on what he describes as “threats” from Facebook and Google to remove journalism from their platforms. “We have repeatedly shared that in order to comply with Bill C-18, which was passed today in Parliament, content from news outlets, including news publishers and broadcasters, will no longer be available to people accessing our platforms in Canada,” said Lisa Laventure, head of communications for Meta in Canada.
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