Part one of our two-part series: How superhero cinema and the American addiction to choice are destroying a moviegoing institution.
Even that imperfect blockbuster model is faltering. The streaming revolution has come, and while there’s been an overall production glut driven by Netflix, the number of movies available to actual theaters has fallen precipitously. “Right now, we’re in an era of fewer movie releases after COVID,” Loria says. “We had 987 films released to theaters in 2019. In 2020 and 2021, that number was under 400 for each of those years.
For an upcoming blockbuster likea giant company like Disney can lock in 4,000 auditoriums with a phone call if they stick to the multiplex circuit: over-leveraged multiplex giant AMC Entertainment has 7,768 screens, Regal has 6,853, Cinemark has 4,440 and etc.—the list of exhibition “giants” is long.Businesses love economies of scale, and they also love similarities of corporate culture. When Disney talks to AMC, it’s one giant talking to another.
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