While commercialization is helping the ancient drink reach new borders, some worry that its culture, history and variety will be left behind. (via punch_drink)
On the heels of the agave spirits boom, Mexican rum is finding its footing in the mainstream.
Mexico is so rich with fermented food and drinks and culture—that is at the back of our minds always, wanting to share that with people outside of Mexico. It’s such an amazing drink,” saysMeanwhile, for Gino Pellarin, founder of importing and distribution company Rock Steady Spirits, inspiration for Tepache Hi-Ball came during visits to one of his favorite cocktail bars in Guadalajara.
“People are homogenizing this idea of tepache, trying to force it into one category,” says Orozco, who notes that many commercial tepaches are exclusively pineapple-based, unlike in Mexico where the fruit flavor varies by region. “This happened with Mexican spirits too—and all of that leads to the homogenization of Mexican culture.”
is dominated by mostly white fermenters, who often sell whitewashed BIPOC ferments and associated white-gaze narratives about these foods to mainly white consumers.” She goes on to explain: “This dearth of diversity is problematic in and of itself, but it’s worsened by the fact that white fermenters are commoditizing ferments that are ingrained in the cultural identities of BIPOC, whose centuries-long labor developed and refined the microbial relationships required to produce them.
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