Bullet journalling has taken off on the Internet as a kind of mindfulness-meets-productivity trend that equates organized journaling with an ordered interior life.
Bullet journaling has taken off as a kind of mindfulness-meets-productivity trend that equates organized journaling with an ordered interior life.Devotees of the Bullet Journal, a cultish notebook-organization system tagged in more than eight million posts on Instagram, will tell you that there are two kinds of notebook people: those who keep multiple notebooks and those who keep just one.
Carroll’s video was picked up by productivity blogs and soon went viral. A few years later, Bullet Journaling has grown into a global community, with subsets of every variation: BuJo for students, BuJo for mothers, BuJo for veterans, #menwhobullet. It has taken off on the Internet as a kind of mindfulness-meets-productivity trend that equates organized journaling with an ordered interior life. It promises to help you achieve your goals and declutter your mind.
If Whitman was drowning in paper, Bullet Journalists are more likely to lose themselves in a sea of posts on Instagram, where BuJo has blossomed. As with many social-media trends, there’s a performative aspect to Bullet Journaling. You get the sense, in some of the more beautiful posts, that it took more time to make the to-do list than it would have to complete the to-dos. A page designed for a vacation packing list might include a hand-drawn map.
Carroll’s book grew out of his desire to explain components of BuJo unrelated to productivity. “The Bullet Journal method’s mission is to help us become mindful about how we spend our two most valuable resources in life: our time and our energy,” he writes. He told me that, in the early days, the questions he received from Bullet Journalists were technical: How many collections can I build? Should my writing be efficient or decorative? Then they turned more existential.
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