A company that marketed and sold a “drinkable sunscreen” has agreed to a legal settlement to resolve allegations of deceptive advertising, California’s attorney general announced Wednesday.
Marketing and sale of the product called UVO stopped during the investigation, Attorney General Rob Bonta said in a statement.
“We may want a shortcut, but the truth of the matter is: There’s no evidence that alternative sunscreen products like UVO’s so-called ‘drinkable sunscreen’ provide protection. You’ve got to wear your sunscreen, not drink it,” Bonta said.The defendant, Dermatology Industry Inc., doing business as UVO and DRINK UVO, did not admit the allegations made against it but consented to the agreement to avoid the time and expense of litigation, according to the stipulated judgment.
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