California will be the first state to require online companies to put kids' safety first by barring them from profiling children or using personal information in ways that could harm children physically or mentally, Gov. Gavin Newsom said.
The bill is modeled after a similar measure in the United Kingdom. In the year since that law took effect, some of the U.S.'s most valuable technology companies “have begun to redesign their products in children's best interests,” said Democratic Assemblymember Buffy Wicks, a co-author of the law.
The law was opposed by a coalition including the Entertainment Software Association that said it includes “an over-inclusive standard and would capture far more websites and platforms than necessary.” But a third proposal failed to pass the state Legislature this year. It would have banned social media companies from adopting features it knows can cause children to become addicted.
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