The media entrepreneur Byron Allen has filed a second lawsuit against McDonald's Corp over the fast-food chain's alleged refusal to advertise with Black-owned media.
Byron Allen, Founder, Chairman and CEO of Entertainment Studios and Allen Media Group, speaks at the 2021 Milken Institute Global Conference in Beverly Hills, California, U.S., October 19, 2021. REUTERS/David SwansonIn a complaint filed last week in Los Angeles, Allen's Entertainment Studios Networks Inc and Weather Group LLC said McDonald's "lied" when it pledged in May 2021 to boost national ad spending with Black-owned media to 5% from 2% by 2024.
Allen's case is in addition to his $10 billion federal lawsuit saying McDonald's ad practices amount to "racial stereotyping" that violated federal and California civil rights laws. Allen said in his own statement: "During the Black Lives Matter movement, hundreds of corporations made pledges to Black America.... McDonald's is one of those corporations that has lied and made false promises."
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