The burger chain in September unveiled the $400 million turnaround plan it crafted with franchisees after several years of disappointing sales
But Burger King is trying to launch a comeback, with its parent company pouring money into restaurant renovations and advertising. The chain is also taking steps to improve restaurant operations and menu offerings and doubling down on theIn the first quarter, Burger King's U.S. same-store sales grew 8.7%, an early sign that the strategy might be working. A year earlier, its quarterly same-store sales were roughly flat.
That's good for the restaurant chain, too: Franchisees that struggle to stay afloat are a drag on the business and typically result in closures, in addition to lower system sales at their lagging restaurants. "This is the seminal moment in time for us to figure out which restaurants have long-term viability," Burger King U.S. President Tom Curtis told CNBC. "There's a few out there that don't, and we need to take those off our owners' backs so they don't have to bear the losses and can put that money back into growing their asset base and their restaurants that they do own.
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