The past few years have been tough for Burger King — but the fast food giant hopes to change that.
Missteps during the pandemic caused the chain to lag behind competitors. Over the past few quarters, Burger King has been playing catch up, and now the company is hoping a major investment in restaurants and advertising will help spark growth and propel it ahead of its peers.
” In the pandemic, many restaurants quickly slimmed down menus in order to simplify kitchen operations when delivery orders suddenly went through the roof. Workers scrambling to fill online orders could at least avoid complicated preparations. But Burger King did the opposite. “We, in fact, complicated things,” Cil said, “we added menu items … that were more difficult and not necessarily intuitive and typical for us to serve.
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