The Burberry book features 200 illustrations and imagery from Christopher Bailey and Riccardo Tisci’s tenure at the British brand.
Two weeks ahead of his runway debut for Burberry,dropped a hint about the direction he plans to take with the brand with a set of images using London’s landmark as the backdrop, including Trafalgar Square, home of the National Gallery and Nelson’s Column, and Albert Bridge, named for Queen Victoria’s husband, Prince Albert.
Lee updated the brand’s equestrian knight design, which was last used by his friend Bailey, and introduced a new slim typeface in an electric blue. He staged his first show in Kennington, a residential neighborhood in south London, where models walked down the dark runway in faux fur, trapper hats, a garden of rose prints and embellishments and a bright yellow duck print to the mix.
“I find it very British. It makes me think of the park and Burberry is an outdoors brand associated with the rain and protection. And the brand is about functionality,” Lee said backstage, who took the afterparty celebrations not to a fancy venue, but a pub in central London.
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