Daniel Lee wants to highlight “the best of Great Britain” in Burberry’s winter 2023 campaign.
He focused on the Isle of Skye and Giant’s Causeway for their mysterious, epic beauty. While they are very different locations, both are distinctively British.
It features 40,000 interlocking basalt columns that were formed following an ancient volcanic fissure eruption.The campaign showcases an outdoorsy wardrobe that’s protective, warm and spirit-lifting. Key items include trenchcoats, rubber boots, field jackets, colorful check blankets, argyle jumpers and statement pieces in rose and duck patterns, the latter of which were all over Lee’s fall runway.
The campaign was for Burberry rainwear and featured already-existing product which was not designed by Lee.
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