Italian luxury fashion house Bulgari was forced to apologize on Chinese social media platform Weibo after referring to Taiwan as a country on their website.
and in Taiwan, marked the two as separate nations on its website's map of worldwide store locations.
"Our brand has immediately corrected the mistakenly marked store addresses and map indications on the overseas official website, which resulted from management negligence," Bulgari wrote in a statement. A Bulgari store is seen in a shopping mall in Shanghai.Taiwan, also known as the Republic of Chinais an island off the coast of Asia without consistent nationhood status.
The People's Republic of China claims sovereignty over Taiwan and has characterized the self-sufficient island as an irregular and disruptive territory that must be brought back into the fold of the greater national polity. Visitors view the exhibition"The 75th Anniversary of BVLGARI Serpenti Series" at the Museum of Contemporary Art in Shanghai.Chinese leaders and the nation's public frequently demand recognition of China's claims to Taiwan from foreign governments and businesses.
Taiwan, having operated independently for decades and maintaining diplomatic relationships with nations around the world, is often a stumbling block for those unaware of the tense relationship.that have previously stumbled with Chinese consumers by characterizing Taiwan as an independent nation include Coach, Valentino, Givenchy and more.
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