The Proxima is one of the 'EV designs developed for internal research' but its styling could influence future GM products car auto cars ⬇️
Proxima is a concept for an EV flagship created in the recently renovated GM China Advanced Design Center in Shanghai. The model is not destined for production but serves as a preview for the styling language of future Buick EVs in China and potentially other markets. Interestingly, the Proxima doesn’t share styling features with theProxima means “next” in Portuguese, highlighting the fact it was designed for the next generation. According to, the concept “reimagines flagship sedan proportions”.
The doors open upwards with a portion of the roof, allowing easy access to the four-seater cabin. The automaker talks about a “residential-like experience” bragging about the “spaciousness” and “travel comfort” of the concept. Features include four individual seats, sophisticated ambient lighting, a widescreen on the bottom of the windshield, a yoke-style steering wheel, and a floating center console with a touch-sensitive surface and storage compartments.
According to the GM, the goal of “EV designs developed for internal research” like the Buick Proxima is to “predict, demonstrate, and pulse check design trends and synthesize market-facing insights that may inspire GM’s portfolio over the next five to ten years”. In that context, Michael Simcoe, senior vice president of GM Global Design described the Advanced Design Center in Shanghai as “a leading tastemaker for GM’s future products”.
The studio is currently working on “multiple projects for GM’s global brands”, with the portfolio including Chevrolet, Buick, GMC, Cadillac, Baojun, and
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