Bugatti has shelved plans for an electric SUV to focus on 'more exclusive' cars
At the time, Winkelmann said the proposed model would be “a car to be used on a daily basis” and have “a different shape” to the then-flagship Chiron as well as a “different mission”, adding that the car wouldn’t house Bugatti’s famous W16 engine and instead “electrification would be the right approach”.
Now, however, design director Achim Anscheidt has revealed to Autocar that the brand is concerned that such a move could sell out its badge and make Bugatti a less exclusive manufacturer than it currently is. “We always had an idea of what a second model line could be,” said Anscheidt. “But then we were also [thinking] at one point, are you starting to sell out the brand? What do you do with this precious logo? Will a step like this be too brutal, by selling that logo for some numbers? If one does [bring out an everyday/second model], I’m always a big fan of balancing this, not to forget the roots of the company or to [create] something more exclusive.
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