Bugatti plots PHEV Chiron successor with more athletic proportions
. Beyond the overall shape, Anscheidt noted he'd like to see Bugatti's design language get leaner and more athletic, but there's a limit to this stretch. Regardless of what the Chiron's successor looks like, it needs to stay true to the ambivalent character of"the automotive Beauty and Beast" and be instantly recognizable as a Bugatti
"In comparison to other hyper-sports cars, Bugatti always created its own sovereign segment. It was always slightly different, never trying to be a race car for the road. It is the ultimate GT. That should not change from one day to the other. We don't want to become somebody else, but we're opening a new tech chapter which is a challenge as well as an opportunity," he clarified.
The cabin will evolve as well, but it won't necessarily follow the industry's ongoing shift toward wall-to-wall screens. "When you look at today's cars, it becomes very apparent that there are screens everywhere. Where is this leading us? Yes, I think that customers deserve to have full entertainment in their daily driver. This is the [interior design trend] of the automotive industry, and we don't want to question that. However, I wonder: who still has an iPhone 3? Nobody, and you probably don't want to have one anymore. It likely doesn't work.
Anscheidt and his team actively debate what this means for Bugatti and its customers as they shape the Chiron's successor. Not all companies worry about whether the technology they put in their cars will work in two or more decades, but Bugatti is in a unique position: its cars are instant collectibles. They're rolling works of art created to be enjoyed and admired by enthusiasts who aren't born yet.
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