Management scholar Daniel Dearmier on the unusually effective boycotts of touchstone American brands.
over its supposedly “woke” ideology, and Walgreens now finds itself on the front lines of the battle over birth control.
There’s plenty of cases where social media was involved and public figures were involved, and it didn’t have much of an impact. So I would be cautious about assuming that we have a very good understanding of why this one was successful and most others aren’t. Once you enter a highly polarized environment, it’s super difficult to mollify either one of the sides.
But of course you could say trans rights aren’t just a “political debate.” And if you think of everything that way, you’ll alienate customers too — in addition to being morally wrong. Once the safety of your people is under threat, I think it’s a whole different environment. And that’s of course extremely unfortunate and worrisome. It’s hard for me to assess whether that was the real reason or not. You don’t want to invite violence in your stores. On the other hand, it’s just what we discussed before.
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