Bud Light is showing no signs of rebounding from its slump as sales plunged even further in June, recent industry data shows.
, rolling out a new commercial featuring Kansas City Chiefs' tight end Travis Kelce.
Called"Backyard Grunts with Travis Kelce," the commercial features the football player dressed in casual summer attire among other similarly dressed men as they settle into lawn chairs with grunts and groans., released by the company in June on Youtube, featuring beachgoers, fishermen and cookout attendees and set to the '70s disco hit"Good Times'' by Chic.
"We continue to see Modelo maintain its advantage in dollar sales while Bud Light remains ahead on volume sales," Bump Williams said in its latest report. July and August are crucial months for Bud Light sales as the summer ushers in more holidays and beer-drinking, Bump Williams has said. Breweries also use the summer to place more in-store displays at grocers and gas stations in hopes of increasing sales.
Bud Light's parent company Anheuser-Busch InBev didn't immediately respond to a request for comment Wednesday.
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