The volume declines for Bud Light spurred the company to take aggressive actions for the July 4 week-long selling period. For some locations with excess inventories of Bud Light, that may mean a free 15-pack.
— who oversees a beer empire led by Corona and Modelo — thinks major retailers and distributors will put less Bud Light on their shelves for the important fall drinking season after months of sagging sales.
Any cautious inventory stocking of Bud Light this fall by retailers and distributors would make sense. Following the post on April 1, ABInBev saw Bud Light sales trend lower through April — now likely extending into July. The declines appeared to accelerate following an April 3 video from country musician Kid Rock, which spurred a wider boycott by many on the right.— Bud Light's vice president of marketing — left the company in late April amid the controversy.
The situation is still weighing on the rest of ABInBev's expansive beer portfolio too, calling into question fall shelf space allocations.
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