America’s top-selling beer is no longer American.
Modelo Especial, the Mexican lager brewed by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades. The fall from the top further highlighted how much trouble the Anheuser-Busch brand is in following transgender influencer Dylan Mulvaney’s Instagram post showing off a customized Bud Light can. For four weeks ending on June 3, Modelo captured 8.
Williams said that a number of factors contributed to Modelo becoming the top-selling beer , including strong retailer support, great advertising, eye-catching packaging and a “springboard effect” from Cinco de Mayo going into the summer.
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