An LGBT group head admitted as sales of the brew plummet following backlash over the controversial collaboration.
Beer Marketer’s Insight editor Benj Steinman said the beer company “stepped into a polarized America.”An LGBTQ group head admitted as sales of the brew plummet following backlash over the controversial collaboration.“They’re in the center of the culture wars in a way that no company could possibly want to be,” Steinman said.
The backlash was swift, including calls for a boycott and a video of musician Kid Rock shooting beer cans with an assault rifle.
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