Marketers gathered together in southern France this week for the Cannes Lions advertising festival had one topic front of mind: Bud Light's divisive campaign.
"The act itself it can be taken for what it is or maybe it was blown up. But how they reacted, I think there would be some debate about whether they did the right thing or wrong thing," Droga said.
Andrew Clarke, global president of Mars Wrigley, agreed. He noted that brands face an increasingly intricate balancing act when engaging with consumers over culturally sensitive issues.
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