When Jin became the first member of the K-Pop supergroup BTS to enlist for South Korea's mandatory military service this month, he had a special message to fans on Weverse, a fan platform app that commands more than 8 million active users.
The Weverse platform has proven a major weapon of the K-Pop group's agency HYBE Co Ltd
The K-Pop industry has revolved around loyalty and personal identification with the stars, making it a "recession-proof" business - revenue is driven by public response to artists' activities, and upselling is possible, analysts said. Choi, who worked at gaming company Nexon and "Baby Shark" content creator Pinkfong before joining Weverse, says the app has added services such as live streaming, Instagram Story-style updates, free and paid content, artist-to-fan interactions and merchandise retailing.
Argentina Últimas Noticias, Argentina Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
‘Nancy Drew’ Cast’s Best BTS Season 4 MomentsKennedy McMann, Leah Lewis, Maddison Jaizani and more love to share memories from the ‘Nancy Drew’ set — see the photos
Leer más »
Michelle Yeoh Revealed Her One Condition For 'Everything Everywhere,' Plus 7 More BTS Facts'I said to [the filmmakers], 'My character cannot be called that. That was the only thing. I'm like, 'If you don’t change her name, I'm not coming in.''
Leer más »
B-Girl Logistx Takes Us BTS at the 2022 Red Bull BC One World Final'I hope that people will see breaking the way I saw it when I first got into it: it's a culture, it's an art form, it's a place for healing.'
Leer más »
Vikings: Valhalla: Netflix Releases New Season 2 Images, BTS VideoWith the Netflix series returning on January 12, here are new preview images & a behind-the-scenes featurette for VikingsValhalla Season 2. / Vikings
Leer más »
Guillermo del Toro Reveals An Embarrassing Hellboy Movies BTS DetailGuillermo del Toro has revealed an incredibly embarrassing and pretty funny detail about Ron Perlman's Hellboy and his struggle with the massive gun.
Leer más »
‘Smooth Like Butter’: This BTS Collab Is Perfect for Beauty LoversThe Bangtan Boys teamed with South Korean beauty brand Laneige for a BTS-inspired lip sleeping mask set. Here’s where fans can buy it online.
Leer más »