Despite previous reports, Bruce Willis' representatives say the actor has not sold his likeness for deepfakes.
, with an AI-generated likeness of the actor appearing in the spot. The sale of Willis’ face to Deepcake reportedly allowed the company to create the actor’s digital twin in perpetuity to insert him into future movies. Except this deal apparently does not exist, per Willis’ representatives, despite quotes on Deepcake’s website about the actor’s excitement for his upcoming collaboration with the company.
“I liked the precision of my character. It’s a great opportunity for me to go back in time,” said Willis on the Deepcake website. “With the advent of the modern technology, I could communicate, work and participate in filming, even being on another continent.”
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