Bronny James signs NIL deal with Nike: 'Nike's been a part of my family'

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Bronny James signs NIL deal with Nike: 'Nike's been a part of my family'
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Bronny James, son of the Los Angeles Lakers' LeBron James, is getting even deeper into the family business. Nike announced on Monday that they've signed Bronny and four other college athletes to name, image, and likeness endorsement deals.

We’re excited to announce the newest student athletes to join our Nike family: Caitlin Clark, Bronny James, Haley Jones, DJ Wagner and Juju Watkins.

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