BrewDog now accused of lying to U.S. distributors and breaking U.S. distribution law. craftbeer beertwitter BrewDog
numerous times when it comes to their distribution of beer to the U.S. in 2016 and 2017.
According to the BBC, staff at the company’s Ellon brewery knew that two flagship beers, Elvis Juice and Jet Black Heart, contained extracts that had not been approved in the U.S. But the beers were shipped to the U.S. BrewDog facility anyway so that it would be able to operate on time, its own brewing equipment not yet being operational.former workers reported that “the pressure was enormous” to simply “make it happen.” Workers additionally feared losing their jobs if they didn’t follow orders.
In typical BrewDog fashion, co-founder and CEO James Watt tried to get out ahead of the story this weekin which he criticizes the BBC’s past reporting/involvement with BrewDog in a seeming effort to undermine their credibility, before then admitting that the company did indeed take “shortcuts.” in their shipping process as alleged. As he writes:
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