Adidas is having a hard time keeping its feet out of its mouth. On Wednesday, the $28 billion sneaker maker withdrew a trademark objection to Black Lives Matter over its use of three stripes in its logo 48 hours after filing it. The organisation, born out of protest against violence on the Black community in the U.S., is using a logo that closely resembles Adidas’s own famed trademark.
a trademark objection to Black Lives Matter over its use of three stripes in its logo 48 hours after filing it. The organisation, born out of protest against violence on the Black community in the U.S., is using a logo that closely resembles Adidas’s own famed trademark.
The timing of Adidas’s objection looks tin-eared. New Chief Executive Bjorn Gulden is still grappling with the fallout of its breakup with the musician formerly known as Kanye West and employee complaints about racism. It also comes just one day after the Wall Street Journalthat Adidas ended a partnership arrangement with Beyoncé, one of the most popular musicians in the world. Gulden also missed an opportunity to mend its brand.
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