Lars von Bennigsen has no doubt that life can be lived through rose-colored glasses — and purple, pink and orange ones, too.
While Loving Victorious Beings is still young — von Bennigsen launched the premium eyewear brand in 2018 — he’s been making color therapy glasses for himself and friends since 2000, after he walked into a shop and tried on a purple pair, “which did something to my state of mind.”‘s brand but no longer works in fashion, has become increasingly interested in the mechanics of the human body, the brain “and in the emerging fields of natural wellness management and vibrational healing.
He said the brand has been collaborating, and sharing information, with an array of experts including Ph.D.s who understand light and vibration mechanics, as well as specialist lens makers and labs. The Netherlands-based influencer Linda Tol isn’t focusing on color, or wellness, as much as shape, making limited-edition glasses inspired by art, architecture, sculpture and interiors.
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