Exclusive: Brad Pitt and Sat Hari join forces on a new luxury cashmere line, titled 'God’s True Cashmere.'
in LA. The boutique proved to be a key supporter for the brand and integral to its growth.) “It felt like a natural evolution,” Pitt tellsGod’s True Cashmere
—which soft-launched in 2019, but started selling products in 2020—is not typical. “I had a dream on a Tuesday where Brad was standing in front of me getting dressed by a stylist,” Sat Hari says. “He was wearing all green cashmere, and he told me, ‘I need more green and softness in my life.’ I told him that a couple days later, and he said, ‘That’s weird, because on Tuesday, I did tell a stylist that I wanted more green cashmere and softness in my life.
Even though the God’s True Cashmere line has a narrow focus, the cofounders have incorporated special flourishes that make it shine. For one, they’ve put importance on the quality of yarns and the fun color combos. “Brad and I pick all the yarns and patterns together,” Sat Hari says. “There’s a lot of time and energy that goes into it. The most challenging part was finding [plaid] patterns that both men and women can wear.
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