“Smile,” the unsettling Paramount horror about grins, murder and suicide, has earned $2 million from Thursday previews at the domestic box office. On the other side of the cinematic spe…
,” the unsettling Paramount horror about grins, murder and suicide, has earned $2 million from Thursday previews at the domestic box office. On the other side of the cinematic spectrum, Universal’s “Bros,” a romantic comedy with entirely LGBTQ cast, has grossed $500,000.
Meanwhile, “Bros” is targeting a box office debut of $8 million to $10 million this weekend. If projections hold, that’s a mediocre result. But the film only cost Universal $22 million to make, so it’s not a financially risky proposition. And whether “Bros” soars or stumbles at the box office, it will have shattered glass ceilings.
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