As mergers and closures roiled the department store industry in 2006, Boscov’s bought 10 store locations that had become available in Maryland, Virginia, Pennsylvania, and New Jersey.
Boscov’s department store at the Camp Hill Shopping Center. March 10, 2022. Dan Gleiter | dgleiter@pennlive.comPrivate label, fleece-lined hoodies were flying out of Boscov’s, and CEO Jim Boscov wanted to know why.
“In one week we had an eightfold increase in sales of the hoodies. We sold $200,000 worth at $24.99 each,” he said. “We had been doing digital marketing for years, but it opened our eyes to the power of influencers.” “We have to keep learning and changing,” he said. “But we won’t throw the baby out with the bathwater.”
Boscov’s charismatic uncle, Albert, who led and grew the company for nearly 50 years and ultimately saved it, established the tradition of an in-store headquarters. Department stores aren’t what they were when Wanamakers, Gimbels, and Strawbridge’s ruled Philadelphia regional retail. Boscov’s fan Cathy Nevins, an educator and social worker who lives in Cherry Hill, agrees. “When I take my grandchildren there, they usually see something they like.”
But he left in 1990, moved to Boston, and launched a series of retail or retail-related businesses, including a successful outlet store chain. He came back to Boscov’s in 2008 as an assistant to Albert, who had retired only two years earlier but returned to lead an effort to save the company. The 10 recently acquired store locations were closed. In the following decade, Albert started the company on a new path of expansion. He was 87 when he died of pancreatic cancer in 2017.
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