This is the Los Angeles-based streetwear brand’s most expansive sports collection in its nearly 10-year history.
Born X Raised has had a long history of working with sports teams on collaborations, primarily teams based in the Los Angeles area such as the Dodgers, the Lakers and the Rams. Born X Raised has also done collaborations with the Detroit Pistons and Las Vegas Raiders, but the collection with the NFL is its most expansive to date.
“We’re an L.A. brand,” Printup said. “Obviously we started in Venice and my message and ethos started to radiate through Venice quite a bit and then we started to get a bit bigger. It had a ripple effect and it went all throughout Los Angeles. Then we started working with the Dodgers and the Lakers and all of these other L.A. teams and I realized that the mindset isn’t just here in Los Angeles. Born X Raised is not just about a certain place or time.
The NFL collection comes just before Born X Raised is celebrating its 10th anniversary next year. To celebrate the milestone, Printup explained the brand has several initiatives planned including a book, gallery show and other collaborations.
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