Booster Juice founder goes from corner office to frontlines of Ukrainian refugee crisis — via financialpost
Such as young Ukrainian mothers, often with a child in the crook of one arm and another kid at their feet, a single bag, and maybe $50 in their pocket arriving at a humanitarian aid centre near the Polish/Ukrainian border.
Dale Wishewan was among the volunteers who met women and children at a humanitarian aid centre near the Polish/Ukrainian border in March.Wishewan had a similar impulse in the early days of the war, and he launched a fundraiser through his stores, offering to match customer donations up to $200,000. It was a start, he thought, but there was a nagging feeling that he needed to do, well, more. That he needed to actually “go there,” and roll up his sleeves and do what he could to help.
Wishewan offered up his services to Medair, but the organization hesitated, since it wasn’t yet set up on the ground in Poland. To which the Albertan replied, “all the better,” before jumping on a plane on March 14. His daughter, Sienna, a third-year student at the University of Victoria and aspiring human rights lawyer, hopped aboard with him.
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